The brand is strong. The product is good. But the customer still doesn’t get it.
B2B teams rarely lack ideas. Today, when everyone shows up with a 15-page proposal they’ve generated, it’s judgment, choice, and then commitment that counts.
AI produces language and options at scale. The hard part is deciding what matters and backing it.
This work involves clarifying the offer and turning the strongest ideas into communication that cuts through and drives action.
My background spans journalism, financial publishing, product development, and platform launches – always close to commercial reality.
That includes helping bring a trading and pricing platform to market ahead of competitors, reaching $750m in benchmarked volumes.
How I work
When tools such as Breeze, ChatGPT, and Claude are already in play, the work starts by sifting the output, identifying the few ideas worth backing, and turning them into communication people can actually use.
If AI is not yet part of the process, I will often suggest bringing it in — not as a substitute for judgment, but as a way to surface options, test language, and accelerate the work.
How that works:
• understand the commercial reality
• clarify the message
• strengthen the positioning
• translate it into communication
• build the alignment, ownership and follow-through to activate it
The aim is always the same — clearer thinking, stronger conversations, and communication that actually supports growth.
Working with teams
Much of this work happens through conversation.
I often work directly with leadership or commercial teams to explore how the business is understood — internally and externally — and where things may be getting lost.
This can take the form of small group sessions, workshops or ongoing dialogue, with the aim of creating clarity that people can actually use in practice.
Photo: Pater Noster’s Foghorn House meeting room. A great place to meet (thanks for permission Mirja Hagsjö).
Tim played a key role in clarifying a complex, multi-stakeholder campaign on transport emissions. His work helped create strong awareness and was highly valued across the consortium.
Peter Liljenberg, Gate21, Copenhagen
Some clients
A few things I’ve been part of
These are a few examples of work I’ve been involved in — often in situations where the challenge was not just execution, but how to create momentum and clarity in the market.
What people say
Tim and I worked together as OPIS came on board with IHSMarkit. Tim is a great collaborator who brings creative ideas and a strong sense of opportunity. He recognises success quickly, motivates those around him, and makes working together a real pleasure.
Stephanie Lloyd
Techzilla Ltd
It’s hard to overstate the influence Tim Wright has had on me personally and professionally. He combines humour, leadership and relentless execution — and shows how growth as an organiser goes hand in hand with growth as a human being.
Daniel-Joey Oakley
Survival Value Ventures
I had the pleasure of working with Tim for several years at IHS Markit bringing new products to market. He is a genuine expert and a pleasure to work with. Tim handles even the toughest clients with ease, and ensures every interaction ends on a positive note.
Carlos Lima
IHS Markit
ABOUT ME
It was a hard lesson. By the time the analysis was finished, the market had moved on.
We had to ditch our prototype. So when I got another chance, we did something different.
We clarified the story early. We spoke directly to customers. We found where the existing approach was falling short — and built from there.
The result was a new trading and pricing platform that went from zero to $750m in benchmarked volumes.
That experience shaped how I think about communication.
Not as something separate from the business — but as something that sits right at the centre of how it grows.
It’s been my touchstone in a career in editorial judgment, product development and commercial delivery.
In the age of AI, it’s now about deciding what matters, coming to own a message, and helping teams act on it.
PS. That’s Ossian. He’s ace.
If you’re working on something similar and would like to compare notes, feel free to start a conversation.
START A CONVERSATIONGet in touch
I live in the shipping and wind power maintenance community of Donsö in Sweden.
My office is in the Inom Vallgraven district of central Gothenburg.
Get in touch
Address:
Tim Wright
timlloydwright operating through visiontree ab
Södra Larmgatan 6
411 16 Göteborg
Phone:
+46 701 750001